Neuroaesthetics is the scientific study of how the brain perceives and responds to beauty - in art, architecture, interior design, music, and the space we move through every day. It draws on neuroscience, psychology, biology, and design. It asks the question designers have circled for a century without being able to answer. Not whether a room is beautiful, but what beauty is doing to the person standing inside it.

Why is this important to you? Space Matters!‍ ‍

We have learned to optimize almost everything- sleep, food, movement, breath, light, cold, etc.

Almost no one is talking about the room you are standing in- and you will spend roughly ninety percent of your life indoors.

The research is real, and it is specific:

• Patients recovering from surgery in rooms with a window view of trees had shorter hospital stays and required fewer strong painkillers than patients whose windows faced a brick wall.

• Contact with natural environments measurably restores depleted attention- the mental capacity that erodes over a long day of focus.

• Researchers at the Penn Center for Neuroaesthetics are now testing biophilic interiors directly against ordinary ones, measuring the effects on attention, mood and creativity.